Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined.
Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian. an expression that wants to change what they feel as a country and what they reflect to the world.
This professional campaign titled '#Ecuatorianízate' was published in Ecuador in May, 2021. It was created for the brand: Pilsener, by ad agency: Fantástica. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Fantástica
Founder/Chief Executive Officer: Daniel Osorio
Founder/Chief Creative Officer: Daniel Bermudez
Creative VP: Alejandro Gómez
General Director Accounts: Adriana Alba
Creative Directors: Mauricio Sabogal, Andres Díaz, Alejandro Camelo
Account Executive: Eliana Rodríguez
Digital Director: Mauricio Alvarez
Digital Manager: Camila Orduz
CM: Santiago Cuellar
Producer Company: Akira Cine
Film Director: Juan Rueda
Film Producer: Yadira Gómez
Sound Company: Sonica
Sound Designer/Song Designer: Camilo Montilla