Midnight Drum

Agency: Joe Public


In a country with the youngest population in the world, Ugandan Club Pilsener needed to shake the perception that it’s the ‘old man’s beer’. The result was a unique Club Pilsener track and the hottest pan-African music video to come out of Uganda, featuring Ugandan stars APass and Fik Fameica, as well as Rouge and DJ Maphorisa from South Africa.

This professional campaign titled 'Midnight Drum' was published in South Africa in May, 2019. It was created for the brand: Pilsener, by ad agency: Joe Public. This Content medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Joe Public Ignite, South Africa
Creative Director: Carla Le Roux
Copywriter: Jed Mowat Agency
Producer: Loli Bishop
Director: Sam Coleman
Production Company: Giant Films
Cape Town Producer: Boris Vosgatter
Executive Producer: Cindy Gabriel
Director of Photography: Devin Toselli
Art Director: Keenan McAdam
Wardrobe: Leanie van der Vyver, Bee Diamondhead
Editor: Xander van der Merve
Post Production House: Strange Love
Online: Charmaine Greyling
Colourist: Nic Appostoli
Sound Design Field Sound Music: Pulse / We Love Jam / DJ Maphorisa


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