Background: Eco awareness in Serbia is very low. Belgrade, the capital, is a polluted city. There are many neglected buildings, dirty and with little or no greenery. People forgot how beautiful our city could look like.
Idea: As a part of the Vip Ecomotivation movement, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how the building behind should really look like.
This professional campaign titled 'Eco Bus Stations, Eco City Light' was published in Serbia in August, 2013. It was created for the brand: Vip mobile, by ad agency: Leo Burnett. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 10 years ago.
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulović
Art Directors: Miloš Milovanović, Mirjana Popović, Selena Ćurčić, Rade Šaptović
Copywriters: Predrag Simić, Đorđe Janković
Photographer: Siniša Grahovac
Account team: Nađa Dimitrijević, Nataša Radičević, Olga Stevanović, Slavko Knežević