The campaign, ‘Eat your way to a better planet’, created in collaboration with VMLY&R, shines a spotlight on how switching to Alpro’s plant-based foods – whether you become a plant-based barista with your morning coffee or switch up your afternoon cuppa – is a great way for consumers to help save the planet’s resources. The campaign demonstrates how each of us can join the movement by making the simple change and reinforces Alpro’s mission to source, produce and distribute in a sustainable way.
This professional campaign titled 'Eat your way to a better planet' was published in United Kingdom in March, 2021. It was created for the brand: Alrpo, by ad agency: VMLY&R. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by Account Executive : Anthony Leeds of Propeller Group.
Advertising Agency: VMLY&R, London, United Kingdom of Great Britain and Northern Ireland