Burger King

Eat What You See Project

Agency: VML


TAB Gıda, the franchise company of Burger King Turkey, demonstrated that its products are identical in advertising campaigns and in real life.

Confident in its supply chain and product quality, TAB Gıda entered an ordinary Burger King kitchen and brought a Whopper, prepared as part of the usual routine, to a photo set established in the kitchen. Without any intervention and without utilizing a food stylist, they captured photos of the Whopper using a Polaroid camera and handed the photos to the courier. The courier set out to paste these Polaroid photos, which cannot be retouched or edited, onto pre-prepared billboards that were only missing the photos. Arriving at the designated billboard, the courier affixed the photo to the marked area, completing the billboard.

Hundreds of Polaroid photos taken in the Burger King kitchen were visually utilized across different media. By leveraging these unretouched and unedited Polaroid snapshots in print and outdoor media, TAB Gıda effectively highlighted their commitment to transparency and authenticity.
By transferring these Polaroid photos to print media, TAB Gıda effectively showcased the confidence they have in their products and supply chain.

This professional campaign titled 'Eat What You See Project' was published in Turkey in March, 2024. It was created for the brand: Burger King, by ad agency: VML. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted 8 days ago.


Advertising Agency: VML Turkey
Global CCO Innovation & EMEA CCO: Bas Korsten
ECD: Ümit Taşlı, Pablo Dachefsky
CD: Onur Kutluer, Thiago Bastos
ACD: Marcelo Zylberberg
Head of Art: Deniz Şencan
Creative Group Head: Semih Türkmen
Copywriter: Mehmet Özkan
Art Director: Doğa Er
Creative Motion Designer: Burak Karaoğlu


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