To encourage Australians to include kangaroo meat in their diets, South Australia-based Macro Meats and Sydney-Based branding agency Tiny Hunter have released a new campaign called ‘Eat Roo Too’.
The campaign includes a flagship film which normalises kangaroo meat and highlights its deliciousness, versatility and ease of cooking.
But the best bit? it’s done with a good 'ole dose of Aussie humour and tongue in cheek attitude. It perfectly captures and brings to life the brand's target audience - the families who already have too much on their plate and simply want a delicious, healthy, and easy meal.
This professional campaign titled 'Eat Roo Too' was published in Australia in January, 2018. It was created for the brand: K-ROO, by ad agency: Tiny Hunter. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Tiny Hunter, Surry Hills, Australia
Creative Director: Emma Scott
Director / Writer: Stephen James King
Production Designer / Stylist: Viva Vayspap
Hair / Make Up: Rachel Coenen
Camera: Simon Koloadin
Cast: Genevieve Lemon, Michelle Doake, Jeff Hawkins, Hattie Haynes, Harry Middleton, Griffin Avis-Foster