At the moment of payment, Wisi appears and asks for a quick confirmation before the purchase is completed.
Users can personalize their card with different designs and choose their own Wisi avatar.
Users receive a monthly recap of their spending, which they can choose to share with their parents.
Description
Easy Wisi is a feature designed for the Wise Young Explorer account that helps young people make smarter spending decisions. At the exact moment of payment, Wisi, a friendly in-app companion, appears to encourage reflection through playful comparisons and questions, turning impulsive purchases into conscious choices. Wisi also supports saving habits with monthly recaps, goal-based jars, and progress tracking. By making money management more engaging and visible, Wisi helps young users build better financial habits while giving parents greater reassurance. A simple pause that transforms the way the next generation learns to spend. This campaign is fictional and was created for the 2026 edition of the D&AD New Blood Awards.
This student campaign titled 'Easy Wisi' was published in Belgium in May, 2026. It was created for the brand: Wise, by ad school: ESA Saint Luc. This Design, Digital, and Integrated media campaign is related to the Education, Electronics, Technology, and Finance industries and contains 4 media assets. It was submitted 2 days ago by Advertising Student: Lucien Piron of ESA Saint-Luc Brussels.
Credits
School : ESA Saint-Luc Brussels, Belgium
Creative Team: Lucien Piron, Nadia Marujo, Valeria Gonzalez
Concept: Lucien Piron, Nadia Marujo, Valeria Gonzalez
Copy & Writing: Nadia Marujo
Film & Motion: Lucien Piron
Illustration: Valeria Gonzalez
