The Dancing Choices

Agency: By Interactive Brands Agency


Synopsis: Amorim Flooring challenged us to create a compelling film for his new green product. The result is here and it will make you dance.
Challenge: Wise is the new sustainable product of Amorim Flooring, one of the most recognizable cork brands of the world. Our challenge was to announce the groundbreaking nature of this product – with a negative footprint and non PVC - through a powerful story.
We came up with the concept of a pavement as a stage. A stage where you can be whatever you want and make your own choices. To highlight the features of it, BY counted with António Casalinho, a renowned Portuguese ballet dancer. Through his organic moves, we are led on a journey of dedication and choices in a continuous parallelism between the features of pavement and the art of dancing.
This was a singular way to communicate a unique product on the market, combining elegance, art and sustainability in just one film.

This professional campaign titled 'The Dancing Choices' was published in Portugal in January, 2019. It was created for the brand: Wise, by ad agency: By Interactive Brands Agency. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: By - Interactive Brands Agency, Santo Amaro, Portugal
Creative Director: Carlos Pontes
Strategy & Creative Supervisor: Kiko Pedreira
Art Director: Ana Sustelo
Copywriter: Ana Sustelo
Client Account: Ana Gamboa
Video Producer: Story
Director: Diana Antunes


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