Earth Day - Uncomfortable Truth
Animals have a significant impact on the planet in various ways such as biodiversity, climate change habitat destruction, food systems and health; and their welfare is closely linked to the health of the environment. The Uncomfortable Truth campaign aims to raise awareness about the cruel treatment of animals by showcasing an ironic and uneasy set of images of animals torturing human beings for personal gain. The campaign aims to highlight the inhumane treatment of animals in various industries and hopes to inspire people to take action to protect animals and create a more compassionate world for all.
This professional campaign titled 'Earth Day - Uncomfortable Truth' was published in India in April, 2023. It was created by ad agency: Yellow. This Design and Digital media campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted 5 months ago by Founder and Creative Director: Shrey Doshi of Yellow.
Design Lead: Aditi Bogarram
Designers - Avicia Fernandes, Diya Jain, Sayli Chavan, Shraddha Berde
Writer - Fatema Samplewala