Description
CONTEXT
Chile is one of the countries with the highest consumption of anime in the world, at the same time it’s the country with the highest consumption of tobacco in America. Starting both addictions between the ages of 12 and 14. This relation of facts inspired us to raise awareness through content specially designed for them.
IDEA
We created and produced the first anime miniseries in Chile with two chapters based on two real stories about the fatal consequences of smoking. An integrated digital campaign that not only seeks to visualize a problem, but also the Chilean talent in manga and anime.
This professional campaign titled 'Lethal Smoke' was published in Chile in November, 2022. It was created for the brand: Gobierno de Chile, by ad agency: FRI. This Content, Digital, and Experiential media campaign is related to the Health, Public Interest, and Tobacco industries and contains 1 media asset. It was submitted over 1 year ago by Andrés of FRI.
Credits
CHIEF CREATIVE OFFICER: ANDRÉS DÍAZ
HEAD OF ART: MARCO CALDERÓN
COPYWRITERS: DIEGO PINTO – CAMILA CARRASCO
ART DIRECTOR: FELIPE CATALÁN
HEAD OF MOTION: LUIS GAJARDO
MOTION DESIGNER: DIEGO RIVEROS
ACCOUNT SUPERVISOR: KARINA TAPIA
ACCOUNT EXECUTIVE: ELIZABETH ÁLVAREZ
ILLUSTRATION: YITAN SAN
PRODUCTION & ANIMATION: POSTON
MUSIC & AUDIO: AKUSTIK STUDIO
