Earn The Jersey

Agency: M&C Saatchi


You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports.

This professional campaign titled 'Earn The Jersey' was published in Sweden in November, 2019. It was created for the brand: adidas, by ad agency: M&C Saatchi. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: M&C SAATCHI, STOCKHOLM, Sweden
Production Company: Crosby


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