E-scooter Code of Ethics
Urent, Citymobil and Whoosh, Russian leading kick-sharing services, have launched a joint social awareness campaign on electric scooters’ safe behaviour practices in urban environments. The partners have created posters, which tell about e-scooters’ ethical code of conduct, and placed them on the streets of Moscow.
The posters were created by street artists of the Yav art group. Each rule’s poster illustration references popular artwork or a familiar pop-culture phenomenon.
This professional campaign titled 'E-scooter Code of Ethics' was published in Russia in July, 2021. It was created for the brand: Urent, . This Outdoor medium campaign is related to the Transport industry and contains 8 media assets. It was submitted over 2 years ago.