Description
We drew inspiration from Netflix's onomatopoetic word, ‘Tudum,’ and transformed it into ‘Dutum,’ meaning "thick" in Korean. This collaboration with Burger King and Netflix resulted in a substantial and succulent new burger.
The partnership between Burger King and Netflix will significantly enhance the popularity and favorability of both brands. Furthermore, it presents a creative opportunity to exhibit the concept and taste of the collaborative ‘Dutum burger’ product.
Campaign Idea:
This unique ad format seamlessly integrates the size of a 'Dutum burger’ with the distinctive sound 'Tudum' from Netflix, incorporating popular elements of Burger King's bestseller. Using Netflix's "Subtitle" feature, the flavor of each ingredient in the ‘Dutum Burger’ and its unique selling points are presented engagingly.
Results:
143,025 burgers have sold only a week after the launch
This professional campaign titled 'Dutum Burger' was published in South Korea in September, 2024. It was created for the brands: Burger King and Netflix, by ad agency: INNORED. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 2 months ago.
