Description
Problem: Gen Z keeps ditching Duolingo, ignoring their language lessons like old texts they’ll never reply to.
Insight: People ghost their Duolingo lessons just like they ghost bad relationships.
Big Idea: Duo is like an obsessed ex who refuses to be ignored.
This student campaign titled 'Duo's Desperate' was published in United States in March, 2025. It was created for the brand: Duolingo, by ad school: S.I. Newhouse School of Public Communications. This Digital, Integrated, and OOH Outdoor media campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 months ago by Art Director: Chon Kei Chan of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Chon Kei Chan
Copywriter: Molly Egan
Instructor: Mel White
