Description
Problem: Kids often feel emotions they can’t name or explain, which makes emotional development harder to support at home or in the classroom.
Target Audience: Kids ages 3–6.
New Tech: Generative AI (GPT & Adobe Firefly)
Insight: Kids don’t need wordy emotion definitions from adults.
Big Idea: Make friends with your feelings.
Execution: AI creates and collects emotion creatures that help kids recognize and name how they feel.
This student campaign titled 'EmotiBuddies' was published in United States in April, 2025. It was created for the brand: Khan Academy Kids, by ad school: S.I. Newhouse School of Public Communications. This Content, Digital, and Integrated media campaign is related to the Education industry and contains 1 media asset. It was submitted about 1 month ago by Art Director: Chon Kei Chan of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Chon Kei Chan
Copywriter: Chon Kei Chan
Instructor: Mel White
