ADVERTISING

Honda

Drivemixer

Agency: Saatchi & Saatchi

Description

F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A.

This professional campaign titled 'Drivemixer' was published in Brazil in November, 2012. It was created for the brand: Honda, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Directors: Isabelle de Vooght, Roberta Harada
Copywriter: Isaac Serruya
Photographers: Luciana Dal Ri, Paula Turra
Project Manager: Mariana Ventura
Art Buyer: Edna Bombini
Account Supervisors: Marcello Penna, Pedro Battesti, Florencia Lear
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Dorian Dack, Marcus Nascimento
Graphic Production: Jomar Farias
Integrated Production: Juliana Hasegawa
Producer: Santa Transmedia
Preparation of the car: Jurema
Software: Ableton Live
Director: Filipe Zapelini
Photography Direction: Alziro Barbosa
Sound Producer: Dr. DD
Song: Overdrive
Artists: N.A.S.A. (Sam Spiegel + Zé Gonzales), MaximumHedrum (Sam Spiegel + Derrick Green)
Vinyl Production: Polysom
Vinyl Illustration: Fabio Vito

ADVERTISING

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