Delimobil (Share-a-car) is one of the biggest car-sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive.
To teach them drive safely, we used the most scary argument for them – their moms.
This professional campaign titled 'Drive Like Mom is Beside' was published in Russia in November, 2018. It was created for the brand: Delimobil, by ad agency: BBDO. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: MORE (BBDO Group), Moscow, Russia
Creative Directors: Maria Borzilova, Yaroslav Orlov
Art Directors: Dmitry Semenov, Alexander Alhimenkov
Additional Credits: STEREOTACTIC production