Finally, An Excuse to Eat Chocolate
Description
PRODUCT: AWAKE Chocolate
CREATIVE NAME: Finally, An Excuse To Eat Chocolate.
INSIGHT: People like treats because they boost their mood and make them feel rewarded.
BIG IDEA: Fuel your day while fulfilling your cravings with caffeinated chocolate.
EXECUTION IDEA: Different common coffee mugs, but inside, there are AWAKE chocolate bars rather than coffee itself; a replacement that provides the same effect, but sweeter.
This student campaign titled 'Finally, An Excuse to Eat Chocolate' was published in United States in December, 2025. It was created for the brands: Awake and Chocolate Bar, by ad school: S.I. Newhouse School of Public Communication. This Design and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 12 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Shota Pinkowski
Copy Writer: Shota Pinkowski
Instructor: Mel White
