Description
Drink and drive can take you anywhere, just not home.
With a powerful message, we launched our new campaign for Yellow May (Maio Amarelo) alongsideCVC Veículos. Addressing a crucial theme that demands drivers' attention – the risks of drinking and driving – our creative approach delves into the distorted vision of someone under the influence, revealing the devastating consequences of "just one sip."
"Drink and drive can take you anywhere, just not home." A simple, strong, and direct message that embodies CVC's commitment to life and road safety.
This professional campaign titled 'Drink and Drive' was published in Brazil in March, 2025. It was created for the brand: Chevrolet, by ad agency: Prósper Comunicação. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted 6 months ago.
Credits
Agency: Prósper Comunicação
Client: Chevrolet CVC
CEO: Rimaldo de Sá
Executive Director: Fernando Lisboa
Account Management: Layla Karina and Julia Nascimento
Copywriters: Lucas Lauar and Gabriel Taveira
Art Directors: Yan Corrêa, Cecília do Carmo, and Adriano Guimarães
Social Media: Marcos Oliveira
Approval: Paula Faria
