Description
If you’re an athlete, you have dreams, whether you’re a professional or just starting out.
Dreams aren’t just for pros. Amateurs also dream of trophies, records and sporting feats. And to reach those, they have to sweat for them.
That’s why in this campaign, Gatorade invites everyone to dream big, and to stay hydrated with Gatorade’s electrolytes to sweat for their sports dreams, until they make them true.
Nico Pérez Veiga from Primo was the architect behind this world of fantasy and amateur dreams.
Representing the company, Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, the brand’s Regional Marketing Manager, stated: “The idea was to develop a campaign to show that amateur athletes also have dreams, continuing with the plan to connect the brand with all kinds of sportspeople. Because dreams might be different, but the way to achieve them is always the same: sweating. And there’s no better to encourage and support them than keeping them hydrated with Gatorade.”
“Amateur dreams contain far more nuances than professional ones. It’s not just about finishing first or breaking a record; dreams range from getting fit to scoring a goal from outside the box. We all dream of something different and we thought there was something interesting in that diversity”, said Celeste Dalairac, Matias Eusebi and Julián Tachella.
This professional campaign titled 'DREAMS' was published on March 10, 2025. It was created for the brand: Gatorade, by ad agency: Isla Agency. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 8 days ago.
Credits
Sponsor: Gatorade
Regional Team:
LATAM Senior Marketing Director: Martin Watson
LATAM Marketing Director: Gonzalo Chigó
Regional Marketing Manager: Alvaro Ascenzo
Chief Creative Officer: Ariel Serkin, Rodrigo Grau.
Chief Strategy Officer: Mariano Serkin.
Chief Operations Officer: Ignacio Gonzalez.
Executive Creative Directors: Celeste Dalairac, Julián Tachella and Matías Eusebi.
Creative Directors: Nicolás Trapanese and Santiago Estévez
Head of Production: Coqui Gimenez Uriburu
Producer: Laura Fassi
Marketing Manager: Victoria Clucellas.
Head of Global Accounts: Pía Ithurralde
Head of Design: Diego Correa
Project Manager: Martina Gomez
Head of Strategy: Romina Celoné
Head of Digital: Sebastián Santana
Head of Media: Suyin Barrios.
Production house: Primo Content
Director: Nicolás Pérez Veiga
Executive Director: Carolina Cordini
Producer: German Lentini
Producer: Gala Gonzalez Costes
DOP: Pierre Kerchove
Art Director: Valentina Luppino
Editor: Paula Baialardo
Color correction: Alejandra Lescano
Final Mix: Martín Porta
Music score: ‘Where's your head at’ by Basement Jaxx
VFX: Reino
Post-Production Coordinator: Sebastián López
