Description
With narration from Yemi Alade -the Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist - and in partnership with dentsu International, the Draw The Line animation explores the story behind ‘Muundo’ – a fresh new universal visual language created by Láolú Senbanjo, made up of eye-catching lines, symbols, and patterns. The language is a beautiful, visual representation of the actions that are needed to end malaria within a generation, from cutting-edge technology and innovations to increased investment and bold political actions.
This professional campaign titled 'Draw The Line Against Malaria' was published in Nigeria in April, 2021. It was created for the brand: Zero Malaria Starts with Me, by ad agency: Dentsu. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: dentsuACHTUNG!
Creative Team: Daniel Sytsma, Kika Douglas, Sam Souen, Daniel Bunde
Agency Producer: Iris Starmans
LOBO Creative Director: Mateus de Paula Santos
Directors: Felipe Machado, Tiago Marcondes / Alton
Executive Producer: Loic Dubois, Pedro Ramos
Concept Art: Renato Klieger, Rômulo de Oliveira, Vinicius Lousa
Art Director: Alton, Rômulo de Oliveira, Renato Klieger
Storyboard: Rômulo de Oliveira
Head of Production: Clara Morelli
Producer: Pablo Zurita
Post-Production Producer: Pablo Zurita
2D Animation: Nathalia Okimoto, Bruno Tedesco, Gian Burani
3D Coordinator: Gustavo Rangel
3D Animation: Gustavo Rangel
Modelling: Juliano Araújo
Rigging/Character Animation: Danilo Enoki, Helio Takahashi
Texture: Gustavo Rangel, Bruno Tedesco, Rômulo de Oliveira
Lighting & Render: Gustavo Rangel
R&D: Filipe Lopes
Composition: Supernova Duo, Nathalia Okimoto
After Effects: Supernova Duo
Soundtrack: Tshegue / Muanapoto
Written & composed by: Faty Sy Savanet, Nicolas Dacunha-Castelle / 2017 Dakou Studios under exclusive license to EOS Records
Sound Design and Mix: AntFood
