Zero Malaria Starts with Me

Draw The Line Against Malaria

Agency: Dentsu


With narration from Yemi Alade -the Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist - and in partnership with dentsu International, the Draw The Line animation explores the story behind ‘Muundo’ – a fresh new universal visual language created by Láolú Senbanjo, made up of eye-catching lines, symbols, and patterns. The language is a beautiful, visual representation of the actions that are needed to end malaria within a generation, from cutting-edge technology and innovations to increased investment and bold political actions.

This professional campaign titled 'Draw The Line Against Malaria' was published in Nigeria in April, 2021. It was created for the brand: Zero Malaria Starts with Me, by ad agency: Dentsu. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: dentsuACHTUNG! 
Creative Team: Daniel Sytsma, Kika Douglas, Sam Souen, Daniel Bunde 
Agency Producer: Iris Starmans 
LOBO Creative Director: Mateus de Paula Santos 
Directors: Felipe Machado, Tiago Marcondes / Alton
Executive Producer: Loic Dubois, Pedro Ramos 
Concept Art: Renato Klieger, Rômulo de Oliveira, Vinicius Lousa 
Art Director: Alton, Rômulo de Oliveira, Renato Klieger 
Storyboard: Rômulo de Oliveira 
Head of Production: Clara Morelli 
Producer: Pablo Zurita 
Post-Production Producer: Pablo Zurita 
2D Animation: Nathalia Okimoto, Bruno Tedesco, Gian Burani 
3D Coordinator: Gustavo Rangel 
3D Animation: Gustavo Rangel 
Modelling: Juliano Araújo 
Rigging/Character Animation: Danilo Enoki, Helio Takahashi 
Texture: Gustavo Rangel, Bruno Tedesco, Rômulo de Oliveira 
Lighting & Render: Gustavo Rangel 
R&D: Filipe Lopes 
Composition: Supernova Duo, Nathalia Okimoto 
After Effects: Supernova Duo 
Soundtrack: Tshegue / Muanapoto
Written & composed by: Faty Sy Savanet, Nicolas Dacunha-Castelle / 2017 Dakou Studios under exclusive license to EOS Records 
Sound Design and Mix: AntFood


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