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Canadian National Film Board

Draw Me A Penis

Agency: Rethink

Description

On March 4, to celebrate International Women’s Day on March 8, the National Film Board of Canada (NFB), in collaboration with the Université du Québec à Montréal (UQAM), is launching Clit-me (nfb.ca/clitme), a five-minute mobile interactive game that takes a light-hearted and open approach to female sexual satisfaction. The experience aims to explode a number of myths about women’s pleasure by giving users the opportunity to try out different motion “techniques” on their smartphones in an attempt to find out what makes their clitoris avatar happy. Clit-me is the brainchild of the second cohort of the Jeunes pousses interactive school, an internship that brings together eight participants from various UQAM programs (including journalism, interactive media and graphic design) to develop a new project at the NFB’s Digital Studio.

This NSFW professional campaign titled 'Draw Me A Penis' was published in Canada in March, 2019. It was created for the brand: Canadian National Film Board, by ad agency: Rethink. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Rethink, Canada

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