Change can be a scary thing for business, especially when you consider the influence of new technology. This new concept from Idea Studio – crafted by our friends at Tendril – tells the story of a predator that embodies the common symptoms of a business's fear of change. A dragon, made of everything outdated – stacks of documents, strands of cable, old computers, filing cabinets, even disgruntled employees. And like all dragons this one breathes fire, but his fire is actually made of money. For a business struggling to adapt, the only true ally is a consultant with the CMC designation.

This professional campaign titled 'Dragon' was published in Canada in November, 2013. It was created for the brand: Canadian Association of Management Consultants, by ad agency: Idea Studio. This Print medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: Idea Studio, Canada
Production Company: Tendril
Creative Directors: Bruce Sinclair, Chris Bahry
Account Director: Roy Levine
Art Directors: Bruce Sinclair, Jocelyn Cheung
Writer: Bruce Sinclair, Jaime Sugiyama
Executive Producers: Caterina Salvatori, Kate Bate
Producers: Linda Couto, Anne Deslauriers
Concept Art: Jason Munger, Rodrigo Rezende
3D Modeling: Victor Hugo, Ben Pilgrim
Textures / Lighting / Render: Brad Husband
Fire Simulation: Marcin Porebski
Compositing: Chris Bahry


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.