ADVERTISING

Unique Infra

DP NAHI GHAR BADLO

Agency: BRIM

Teaser Creative_Outdoor

Reveal Outdoor Creative_01

Newspaper Print Creative

Reveal_Outdoor_Creative_02

Digital Creatives

Behind the scene

Video for Digital Marketing

Description

"A Journey of Transformation from Old to New"

We are thrilled to present our latest successful campaign, "DP NAHI GHAR BADLO," which redefines the idea of luxury living and encapsulates the essence of transformation. Our unique concept revolves around the belief that it's time to change homes, not just display pictures!

Campaign Overview:
In a bustling city like Ahmedabad, we set out to challenge the conventional approach to luxury living. Our campaign featured a captivating teaser, accompanied by a strategic media plan with impactful BQS and OOH displays. We carefully selected the perfect line to evoke curiosity and stir emotions among our audience.

Creative Execution:
To truly connect with our audience, we opted for an unconventional approach. We cast two local models and portrayed their genuine emotions, capturing their expressions in an old home setting. The location was artfully chosen to evoke a sense of nostalgia, and we tastefully incorporated low light, rustic-colored walls, and vintage furniture to create the perfect ambiance.

The Launch:
The unveiling of our campaign was a momentous occasion. With the powerful message, "Naya DP, Naya Ghar" (New DP, New Home), we took our audience on an emotional journey from the comfort of their old homes to the allure of a modern, luxurious abode. The seamless transition of the models from the old home to the new was the highlight of the launch, striking a chord with the viewers and inviting them to embrace change.

The Impact:
Our campaign garnered widespread attention and left a lasting impression on the audience. By focusing on the emotional aspect of transitioning from old to new, we successfully resonated with potential customers, sparking a desire for a more sophisticated and contemporary lifestyle. The message was clear - it's time to elevate not just one's display picture but also their living standards.
With the aim to revolutionize the way luxury living is perceived, our "DP NAHI GHAR BADLO" campaign truly struck a chord with the people of Ahmedabad. We witnessed a remarkable increase in brand engagement, and most importantly, a surge in customer inquiries and property bookings.
Here are a few snapshots from the actual campaign:

We are delighted to share the success of this campaign with the creative community and would like to extend our gratitude to the talented team that worked tirelessly to bring this vision to life. Together, we redefined luxury living and demonstrated the power of creative storytelling in the world of advertising.

For a more in-depth look at the campaign and the creative process behind it, visit our website [Your agency's website] and explore the "DP NAHI GHAR BADLO" project.

Let's continue pushing the boundaries of creativity and innovation, inspiring each other to create campaigns that make a real impact on people's lives.

This professional campaign titled 'DP NAHI GHAR BADLO' was published in India in June, 2023. It was created for the brand: Unique Infra, by ad agency: BRIM. This 360°, Content, and Design media campaign is related to the Real Estate industry and contains 7 media assets. It was submitted 8 months ago.

Credits

Advertising Agency:Brim, Ahmedabad, Gujarat
Production Company: Brim
Creative/Digital: Brim Team
Copywriter: Mayur Patel
Photographer: Arpit Patel

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