#VWDezemba Making Of
Description
VW’s commercial vehicles work 24/7, 365days a year. Almost. When the December holidays approach and people down tools, awareness, sales and sentiment goes down with it. We needed to show that these vehicles not only work hard, but play hard to. Introducing #VWDezemba. An Advent(ure) Calendar that rewarded South Africa with daily experiences that showed the versality of the vehicles. Supported by a team of influencers that represented the different offerings of the range, we launched a social-driven competition during the month of “Dezemba”, with a series of uniquely South African animated stories that show there’s more to VW Commercial Vehicles than work. Staying true to the brand’s DNA, even its holiday campaign worked hard, achieving all its KPIs and more: +63% Sales compared to same time last year 100% + Brand Sentiment 7000min spent on site page.
This professional campaign titled '#VWDezemba' was published in South Africa in August, 2023. It was created for the brands: Volkswagen and Volkswagen Commercial Vehicles, by ad agency: Ogilvy South Africa. This Design, Digital, and Integrated media campaign is related to the Automotive industry and contains 2 media assets. It was submitted 9 months ago by Creative Director: Alex Goldberg of Ogilvy Cape Town.
Credits
Client: Volkswagen South Africa
Client rep: Chrystal Christian, Mahadi Lesiamo
Agency: Ogilvy South Africa
Chief Executive Officer & Creative Chairman: Pete Case
Managing Director: Vicki Buys
Executive Creative Director: Camilla Clerke
Creative Director: Alex Goldberg
Senior Art Director: Annie Bekker
Copywriter: Bonolo Makhele
Group Head / 3D Motion Designer: Neill Pretorius
Junior Motion Designer: Nina Roodbol
Project Manager: Melissa Forgus
Business Director: Julian Hendrickse
Designer: Matthew Stephen
Client Service: Ntibile Zonke
Project Manager: Carlo van Onselen
