Double Flag
Description
With summer 2024 full of sporting competitions worldwide, Village Montréal, in collaboration with LG2, has created the Double Flag. It displays the Canadian flag on one side and the flag of the 2SLGBTQIA+ communities on the other. These two symbols united within a single fabric encourage sexually- and gender-diverse athletes to embrace their true selves and remind us all that sport should always be an inclusive environment, free from homophobia.
This professional campaign titled 'Double Flag' was published in Canada in July, 2024. It was created for the brand: Village Montréal, by ad agency: Lg2. This Digital and Film media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted over 1 year ago by Vendryes: Catherine of LG2.
Credits
Client: Village Montréal
Chief Creative Officer: Luc Du Sault
Copywriting: Félix-Antoine Belleville
Art Direction: Megan Plamondon
Strategy: Gabrielle Jacques, Christine Larouche
Client Services: Catherine Gagnon, Alexandra Laverdière, Laurie Slater
Agency Production Direction: Julie Pichette
Agency Production: Emmanuelle Bérubé
Infography: Olivia Lapierre-Fortin, Marc Rivest
Production House: Galerie Studio – Simone Noël
Direction: Marc-Alexandre Dulude
DOP: Vincent Masse
Images - in the Village: Kevin Mackinnon
Artistic Stage Direction: Caroline Rouleau
Editing: Galerie Studio
Colorisation: Thomas D’Auteuil
Sound Studio / Engineering: Circonflex
Motion Design: Daniel Martinez-Mendoza
Photography: Bruhmuller Studio - Benoît Brühmüller
