Hackney Foodbank

Donations not gifts

Agency: AML Group


This year, AML Group has ditched physical cards and gifts in favour of donating to their local Hackney Foodbank - and their thought-provoking digital card shines an important light.

Demand for the food bank increased by 66% between January and October this year (compared with the same period last year) - with a 95% increase in the number of over 65-year-olds needing emergency food parcels and a 51% increase in demand from single parent households. And it’s the basic essentials that are most in demand - canned food, washing up liquid, sanitary pads.

“The winter brings particular challenges for households in poverty; many people struggle to heat their homes and we’re regularly hearing from people who skip meals because the cupboards are empty.” Says Jenna Fansa of Hackney Foodbank  “Food prices increased by 28% in the past two years and here in Hackney rents are particularly high.  Our supporters are feeling the pinch too - as demand goes up, donations of food have gone down and our team is working tirelessly to make sure nobody in our community goes hungry.”

Hackney Foodbank was set up 11 years ago and now has six distribution centres across Hackney. Visitors are referred to the charity by a range of organisations. The food bank typically provides emergency food for around 550 people per week and distributes 14 tonnes of food every month.

If you would like to join us making a donation to Hackney Foodbank

This professional campaign titled 'Donations not gifts' was published in United Kingdom in December, 2023. It was created for the brand: Hackney Foodbank, by ad agency: AML Group. This campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 4 months ago by PR: Rosie Lumley of Tank Top PR.


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