Global Citizen


Agency: M&C Saatchi


Global Citizen is a social action platform for a global generation that wants to solve the world's biggest challenges. It wasn't a brief about raisefunding, but a print that wanted to sensitize normal people to take action and become a digital activist. Because also a single tweet can help to change the world. The print was created in 24 hours during the Young Lions Competition during the 2017 Cannes Festival of Creativity and won the Gold Prize.

This professional campaign titled 'Donald' was published in Italy in November, 2017. It was created for the brand: Global Citizen, by ad agency: M&C Saatchi. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: M&C Saatchi, Milan, Italy
Art Director / Illustrator: Lorenzo Guagni
Copywriter: Federica Scalona
Photographer: Getty Images


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