FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
This professional campaign titled 'Don't Upset Mama Nature!' was published in New Zealand in April, 2018. It was created for the brand: Keep New Zealand Beautiful, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: FCB, New Zealand
Production Company: Tomorrowland
Director: Justin Harwood
Producer: Shannon Cairns
Sound Studio: The Coopers of Franklin Road