Don’t Sit and Watch

Agency: We Are Social


Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women.

This professional campaign titled 'Don’t Sit and Watch' was published in United Kingdom in November, 2021. It was created for the brand: Juventus, by ad agency: We Are Social. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Camilla Vanzulli
Art Director: Luigi Muraro
Editorial Supervisor: Alessandro Romeo
Editor: Federica Mordini
Head of We Are Social Sport: Mirco Bertola
Account Director: Andrea Savi
Account Manager: Andrea Cossalter
Account Executive: Nina Marti
Senior Content Writer: Stefano Porta
Research & Insight Director: Matteo Starri
Senior Research & Insight Analyst: Biagio Bleve
Senior Research & Insight Analyst: Maddalena Zilio
Una produzione We Are Social Studios
Head of We Are Social Studios: Sandro Amabili
Producer: Leopoldo Dondena
Direction: Andrea Mattia Grieco
Photographer: Viviana Bonafede
Editor: Dario Sepe
Colorist: Max Finotti
DoP: Michele Vairo
Drone Operator: Diego Orel
1st Camera Assistant: Marco Sbarra
2nd Camera Assistant: Matteo Corti
Stylist: Olympia De Molossi
MUA: Enrica Checchia

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