The thought of missing out on something can be a powerful motivator. Often, when we can’t have something, we want it even more.
We leverage this insight in combination with the timing of the event – running at end of the summer. This is the time of year when the target starts to lament about the warm days of summer with friends that will soon disappear and give way to colder, darker and shorter days.
Our creative uses this pivotal point in time to highlight this feeling and the last chance for summer fun with friends. Then, we visually dramatize peoples’
reactions after missing out on September 14th, instilling desire to attend.

This professional campaign titled 'Don’t Miss Out' was published in Canada in April, 2019. It was created for the brand: Georgetown Craft Beer Festival, by ad agency: Yield Branding. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: Yield Branding, Toronto, Canada
Creative Director: Brad Usherwood
Art Director: Alek von Felkerzam
Copywriting: Alek von Felkerzam, Brad Usherwood
Additional Credits: Ted Nation, Nhan Do

Les Producteurs...
Bank of Melbourne


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.