ADVERTISING

Supercell

Enabling Dreams Through Connectivity

Agency: Brodmann

Description

Supercell's first ever TV commercial takes a fresh and inspiring approach to showcase the power of the internet to help people achieve their dreams.

With the intention of “Enabling Dreams Through Connectivity," this Iraqi ISP brand is stepping out of the traditional marketing approach to bring the human side of the internet to the forefront.

The commercial features young people passionately pursuing their dreams while a powerful and emotive song plays in the background. The song's dual meaning cleverly taps into both the holy month of Ramadan and the brand's core goal of bringing people together to pursue their aspirations.

By positioning itself as a facilitator of dreams and ambitions, Supercell is making the internet more accessible, more human, and more inspiring. This is a significant achievement for an emerging market that is often blurred.

A bold step from a young brand that did surely leave a footprint.

The campaign went viral with +500k organic views on Instagram within the first 90 mins, reaching 20 million views within the first 5 days!

This professional campaign titled 'Enabling Dreams Through Connectivity' was published in Iraq in March, 2023. It was created for the brand: Supercell, by ad agency: Brodmann. This Digital medium campaign contains 1 media asset. It was submitted over 1 year ago by Senior Account Executive: Fatima Mohammed of Brodmann.

Credits

Client: SuperCell
Creative Agency: Brodmann10 - Iraq
Production House: UE production

Account Manager: Abdallah Salm
Director: Farah Alameh
Producer: Aland Kaban
DOP: Fouad Aoun
Singer: Aseel hameem
Brand Ambassador: Zahraa Sami
Production designer: Mohammed Khalid
Art Director: Hardi Ali

First AD: Zana Ahmed
Second AD: Aran Kaban
Storyboard: Tre Faith
TypoGraphy Artist: Munther Arnous
On-Set Supervisor: Munther Arnous
Post Production: Lzrd
Casting agency: Trendy Cast
Casting Director: Srush Sardar

ADVERTISING

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