In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie.
We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters.
This professional campaign titled 'Don’t let your cold turn into disaster' was published in Russia in October, 2017. It was created for the brand: Polioxidonium, by ad agency: Possible. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Possible, Moscow, Russia
Creative Director: Artem Filimonov
Art Director: Roman Antonov
Creatives: Marat Arutyunov, Ludmila Kulibaba, Mikhail Sinelshchikov
Strategist: Pavel Katkov
Account Manager: Alina Rozhkova
Client Service Director: Veronika Yukalova