In this ad campaign we will see how pain is defined in an illustrative way. Using a simple balloon and creating faces over it shows an emotion of the balloon. The pressure inside the balloon shows the pressure building inside the human head as headache. Red color on the balloon shows the intensity of the pain. Though this campaign people will get to know about the pain and its instant solution though Saridon. This ad campaign will motivate people to choose Saridon as their alley to get rid of the headache.

This student campaign titled 'Don't let it BURST' was published in India in May, 2022. It was created for the brand: Saridon, by ad schools: Amity School of Fine Arts and Amity University Mumbai. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted almost 2 years ago by animesh bajia.


Designer: Animesh Bajia
Professor: Siddhesh Nerurkar


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