Direct Line is the first insurer in the UK to launch Onward Travel cover to anywhere in the UK, with no additional cost. If their car is undriveable after an accident Direct Line will organise customers a taxi to their onward destination. Tailored to match the conditions that consumers see the advert in (e.g. raining in Manchester at 9pm or sunny in Bristol at 12noon), the campaign will use a combination of technology including geomapping and content footage feeds to deliver hyper-relevant digital adverts to consumers.
This professional campaign titled 'Don’t let a little accident stop you' was published in United Kingdom in April, 2017. It was created for the brand: Direct Line Group, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Saatchi & Saatchi, UK
Media Agency: MediaCom
DOOH Production Company: Grand Visual
Data: Met Office
Media Owners: JCDecaux, Ocean, Forrest, Primesight, City Outdoor, 8 Outdoor
Dynamic Delivery: OpenLoop