Don’t let a little accident stop you

Direct Line is the first insurer in the UK to launch Onward Travel cover to anywhere in the UK, with no additional cost. If their car is undriveable after an accident Direct Line will organise customers a taxi to their onward destination. Tailored to match the conditions that consumers see the advert in (e.g. raining in Manchester at 9pm or sunny in Bristol at 12noon), the campaign will use a combination of technology including geomapping and content footage feeds to deliver hyper-relevant digital adverts to consumers.