Don't grill yourself, you're not a Whopper®

Every summer, people ignore the risks of overexposing themselves to the sun without proper protection, pretty much grilling their own skin. Burger King, as the master of flame-grilling, decided to take action and educate people in a lighthearted way. Because while grilling works well for the Whopper®, their skin might not appreciate it. The campaign included interactive outdoor and digital ads with real-time UV scale and complimentary SPF50+ dispensers at every Burger King restaurant in Czechia.