'Don’t Donate to Arthritis' shares how living with arthritis has affected the lives of four diverse Canadians.
There are over 100 different types of arthritis affecting 1 in 5 Canadians. It’s a progressive, chronic condition that can affect people on an ongoing, constant or recurring basis over months, years, even a lifetime, and can bring pain, fatigue, restricted mobility, loss of function and other symptoms. The campaign encourages people to look beyond their assumptions about arthritis by sharing some surprising insights into what it means to live day-to-day with the disease.
This professional campaign titled 'Don't Donate to Arthritis' was published in Canada in November, 2019. It was created for the brand: Arthritis Society, by ad agency: Church+State. This Integrated medium campaign is related to the Public Interest industry and contains 8 media assets. It was submitted over 4 years ago by Creative Director: Lionel Wong of Church+State.
Advertising Agency: Church+State, Toronto, Canada
Creative Director: Lionel Wong
Senior Writer: Jamie King
Senior Art Director: Kevin Youngsaye
Photographer: Matt Barnes
Outdoor Media: Outfront