Description
Common belief places the heart at the center of everything happening in our body. The reality is different. The true hero is our liver –it powers our entire body. This inspired a beautifully crafted metaphor that portrays the entire body as an amusement park, in which the liver is front and center of everything as an energy generator, the true powerhouse for the body. Every organ is represented by an attraction with seamless details to evoke their functionality allowing us to explore different dimensions. Fruits on a carrousel representingthe need for healthy food, neon lights pumping perfectly, a Ferris wheel made out of bronchi and so on; all crafted to perfection. This new visual language represents a bold move from a brand that needed a stronger connection with its audience to present them the true center of energy of our body, the liver, in a more compelling and contemporary way.
This professional campaign titled 'Amusement Park' was published in Germany in April, 2022. It was created for the brands: Essentiale and Sanofi, by ad agency: Saatchi & Saatchi Germany. This OOH Outdoor medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
Advertising Agency: Saatchi & Saatchi
CCO, Publicis Groupe & Saatchi Germany: Dennis May
CCO, Saatchi & Saatchi Düsseldorf: Alexander Reiss
Creative Director: Fabiano Oliveira
Senior Copywriter: Jan Pfiffer
Senior Art Director: Lucas Buled
Senior Art Director: Jens Gramatke
Senior Art Director: Yuste de Lucas
Chief Business Officer, Saatchi & Saatchi Germany: Stephanie Rupp
Senior Client Partner: Gabriele Schuele
Account Director: Marc Hines
Account Director: Susanne Schwermer
Account Manager: Alina Römer
Junior Account Manager: Jacquelyn Naderi
Executive Director Strategy: Nils Giese
Strategy Director: Joanne Booth
Production Company: Brunch Studio - CGI Production
Line Producer: Mélanie Parisi
CG Supervisor: Clément Lauricella
Concept Design: Clémentine Bousseau
CG Assets: Gaetan Montaudouin
CG Assets: Pierre Juge
Rigging: Luca Amorosi
Layout: Antoine Marchand
Lighting / Compositing: Vincent Hochet
Lighting / Compositing: Paul- Eugène Dannaud
Production Company: Prodigious
Post-producer: Jonathan Keita
Producer: Olivier Mordacq
Video Graphist: Benjamin Mercier
