Quaker Oats

Dohale Jevan Poshanchi Vaati

Agencies: Leo Burnett India Chrome Pictures Media LLP


The film opens with a thin & frail 5 year old boy, who is very excited about the prospect of traveling for his mother's ‘Dohale Jevan’ (baby shower ceremony). For reasons unknown, he hides a stainless steel bowl in the luggage before leaving. During the course of the journey, it becomes evident that the boy is physically weak, since he is unable to lift a single bag and gets tired easily.

As part of the religious ceremony, women relatives and friends alike sing traditional Marathi songs for the mother-to-be, as well as offer her gifts like ‘bows & arrow’ and ‘lotuses’ made out of clay. Each item signifies a quality they wish the child to be born with, like the bow & arrow and the lotus represent bravery and beauty respectively.

Unbeknownst to everyone, the kid quietly puts the bowl he had carried from back home in the same gift tray, only for it to be thrown out by his maternal grandmother time and time again. She finally catches him, and reprimands him for trying to disrupt the ceremony.

The kid shocks everyone present with his revelation that the only reason he was trying to put the bowl in the plate was because he is worried about his yet-to-be-born sibling ending up being weak like him. His solution, the bowl, which to him represents nutrition!

This professional campaign titled 'Dohale Jevan Poshanchi Vaati ' was published in India in April, 2024. It was created for the brand: Quaker Oats, by ad agencies: Chrome Pictures Media LLP and Leo Burnett India. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago by Chrome Pictures of Chrome Pictures Media LLP.


Client: Quaker Oats
Agency: Leo Burnett India
Production House: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani
Project Coordinator: Napolean Daniel Amanna
DOP: Tapan Basu
Production Designer: Saloni Porwal
Costume Stylist: Tanya Oak
Editor: Shahnawaz Mosani
Lyricist: Swanand Kirkire
Casting Director: Aniket Khabade
Chief AD: Deepak Magoo
Music Composed, Programmed & Arranged by: Rohan-Vinayak
Sound Design: Arun Crasto (Crastos)
DA’s: Rishabh Jain & Muskaan Dube
Line Producer: Umakant Talekar
Assistant Producers: Aakriti Bhatnagar & Anand Rai

Agency: Leo Burnett India
Chairman, Leo Burnett South Asia & CCO, Publicis Groupe, South Asia: Rajdeepak Das
CEO, Leo Burnett South Asia: Amitesh Rao
National Creative Directors: Vikram Pandey & Sachin Kamble
President-North: Samir Gangahar
Executive VP: Jaikrit Singh
Executive Creative Director: Harsh Maheshwari
Creative Directors: Anissha Mazumder & Abhinandan Dey
Strategy Lead: Ashish Mathew
Film Department: Pooja Talwar
Vice President: Binay Mehra
Account Management: Rishika Mishra

Brand Team:
VP and Foods Category Head, Pepsico India & South Asia: Anshul Khanna
Category Lead, Quaker India: Sravani Babu
Senior Brand Manager, Quaker India: Reema Ghosh

Cast: Shreyansh Pawar | Dusha Nandu | Kailash Waghmare | Rukmini Sutar | Trupti Gaikwad | Vaishnavi Ghodke | Gayatri Pande | Teshvani Vetal | Sarika Kamlesh Kachi & Sakshi Vyavahare

2nd AD: Vishal More
AD's: Leanne Barbosa, Shubh Khan, Sanchit Pradhan
Production Manager: Shantanu Gokhale
Production Assistant: Hritik More | Chirag Chaudhari & Shridhar Dhuri
Casting Team: Vishal More | Mahendra Khedkar | Karan Patil | Smit Mali & Datta Sangram Wasamkar
Local LP: Charandas Harley
Local Production Manager: Ajit Khadatkar
Assistant Production Manager: Balakdas Ghorpade
Local Production Team: Sandip Gajbhiye | Umesh Warkad | Swapni | Dadarao | Kiran | Nikhil & Abhay
Chief Costume Assistant: Ankita Sethi
Costume Assistant: Kavita Darade
Art Assistant: Roshni Jadhav
1st AC: Rama Bellam
Focus Puller: Nilesh Gorkha
Gaffer: Mansoor Ali
Light Operator: Rajdeep Singh
Makeup Artist: Dinesh Dake
Prosthetic Makeup Artist: Ankita Debnath
Prosthetics: Sethu Sivanandan
Hair Stylist: Sajan Mehta
Prop Boys: Prashant, Raju, & Ram
Dressman: Aslam & Imran Shaikh
Camera: RD Equipment
Shooting Lights: Light Craft & Sound Pvt Ltd
Sound Recordist: Arun Kumar
Digital Imaging Technician: Nikhil Jadhav
PA System & Walkie-Talkie: Om Enterprises
Vanity Van: Adarsh Enterprise
Hard Drive: JBR Computers
Panther/Dolly: Ahmed
Generator: Sakhare Electric & Sound
Caterers: Vaishnavi Caterers
Fan/Tent/Chairs & Table: Jagdish Sound Service
Local Cars: Nilima Tours & Travels, Nagpur
Junior Artist Supplier: Guddu Awthale | Pushpa Kale & Abbhu Bhai

Post Producer: Dutta Yewale
Post Supervisor: Sanjay Malvankar
Assistant Post Supervisor: Aditya Adure
Guitars/ Mandolin/ Banjo instruments: Vinayak Slavi
Live Rhythm & Percs: Rohan Utpat & Vinayak Salvi
Violin & Viola: Jitendra Jawda
Shehnai: Durgesh
Additional Programming: Amit Padhye
Chorus Singers: Pragati Joshi | Aditi Prabhudesai | Seema Lele | Madhura Paranjape | Sapna Heman | Sharmishtha Bhatkar | Shraddha Hode | Bhakti Joshi & Aparna Nimkar
Singing Humming: Rohan Utpat & Aditi Prabhu Desai
Grading: Andreas Bruckle (Prime Focus)
Online Editor: Shadab Abdul Aziz Shaikh
Assistant Online Editor: Atul Verma
Marketing Manager: Ashish Gole
Social Media: Devyani Chopra & Suyash Purohit
PR Associate: Aishwarya Karekar
Accountant: Vikas Tambe
Our Boys: Manish Singh | Amit Manikpuri | Vishal Singh | Lav Kush Singh & Sanjeev Kumar


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