Do re mi

Agency: JWT


Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary 'Family von Trapp' happily singing 'do re mi' while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden.

This professional campaign titled 'Do re mi' was published in Netherlands in June, 2013. It was created for the brand: Nationale-Nederlanden, by ad agency: JWT. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: JWT, Amsterdam, Netherlands
Account Director: Andreas Möller
Strategy: Jan Bouts
Executive Creative Director / Concept / Copywriter / Art Director: Bas Korsten
Screen producer: Francoise Tanis
Director: Sam Cadman
Production Company: Rogue Films
Producer: Kate Hitchings
Director of Photography: Franz Lustig
Post Production: The Mill
Music: Do-Re-Mi, Rodgers&Hammerstein / Massive Music
Sound Studio: Michael Sauvage / Warnier



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