Description
A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up.
This professional campaign titled 'Do Not Shut Up' was published in Brazil in March, 2017. It was created for the brand: Ministério Público do Trabalho, by ad agency: Agência UM. This Experiential medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted almost 7 years ago.
Credits
Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Eugênio Lima
Copywriters: Rafael Paulino, Paulo Rafel, Cynthia Carvalho
Illustrator: Flávio Jatobá
Photographer: Cival Jr
Sound Studio: Logic Music
Retoucher: Ricardo Moreira
Creative Consultant: Daniel da Hora
Account: Ludmila Canto
Planner: Cida Araújo
Digital Manager: Caio Leão
Digital Media: Jacque Deyse, Thiago Azevedo, Eyder Borges
Executive Producers: Fabiana Araújo, Priscilla Silva
Editor: Carlos Malungo
Graphic Production: Mayra Alves, Tássia Martins
