Do more. Do less. Do something.

The climate crisis is here. And, in Denver, most people want to do something to help. But residents shared they don’t know what to do. So, as other cities seem to be getting really quiet on the subject. We’re helping Denver get loud. Really loud.

The Do more. Do less. Do something. campaign, Sukle’s latest work for Denver’s Office of Climate Action, Sustainability, and Resiliency, aims to activate every Denverite to be a part of the city’s climate solution. Its message answers community members’ main quandary while simplifying how to think about taking climate action:

Do more of what helps the planet.
Do less of what hurts it.
No matter what, just do something.

And it’s taking over the city. It’s a campaign of small actions made big. One that turns billboards into upcycling champions, mediums into the message with pollution-free free rides and permanent bike racks, and meets people right where they are to celebrate tiny wins. No matter how small. 70+ unique headlines scattered across 200+ media placements give people ideas about what to do and prove they’re not alone in doing it.

Partner activations like an upcycled fashion collection with Goodwill of Colorado and the launch of a climate-friendly flavor at Little Man Ice Cream make it obvious how the whole city is showing up. Because climate action isn’t about doing everything. It’s about doing something. Collectively. And, when others seem afraid to speak up, the city of Denver is taking a stand. Everywhere in town.