Ebda2 B7odn - إبدأ بحضن
School: MSA University
Final Logo
Logo Concept and Color Palette
1st Poster
2nd Poster
3rd poster
4th Poster
TV AD - 1
TV AD - 2
Outdoors
Booth Design
Activity Wheel
Mobile App
Social Media
Social Media
Electives
Description
A hug can mean everything to a child. It is a simple act that builds trust, comfort, and emotional security. ابدأ بحضن is an awareness campaign that sheds light on the silent harm caused by parental lack of affection. Many children grow up in households where parents are physically present but emotionally absent, or in some cases, not present at all. Both forms of absence leave lasting emotional gaps.
This campaign explores the different types of affection a child needs—verbal, physical, emotional—and how a lack in any of them can lead to low self-esteem, feelings of abandonment, and long-term emotional struggles. Through storytelling, visual communication, and interactive experiences, ابدأ بحضن aims to educate parents and caregivers on how simple moments of connection can shape a child’s well-being.
It is a call to action to start with something as small as a hug, because healing, security, and emotional resilience all begin with love.
This student campaign titled 'Ebda2 B7odn - إبدأ بحضن' was published in Egypt in June, 2025. It was created by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Education and Media industries and contains 18 media assets. It was submitted 4 months ago by Graphic Designer : Malak Ahmed .
Credits
Credits
This campaign is introduced by Malak Ahmed Hussein
Student at Modern science and art (MSA) university Faculty of Arts and Design
Graphics and media art department
Unit Supervisors:
Prof.of practice DR Hisham Nagy
AL Amira Sabry - TA Ahmed Ayman
TA Farah Osama - TA Mariam Elnabawy
