Description
Is your cat darting across the room in a flash? Is your dog violently spinning in circles? Has the pet you optimistically named Zen suddenly and irretrievably gone feral? It may be the Bonkers Effect—an affliction of zoomies brought on by environmental exposure to Bonkers treats. When Rhodes Pet Science popped into This January’s inbox looking to scoop a heap of interest on one of its signature brands, we helped them lean into the chaotic good. No humans were harmed in the making of this campaign.
This professional campaign titled 'Better When It's Bonkers' was published in New Zealand, United Kingdom, and United States in May, 2025. It was created for the brand: Bonkers, by ad agency: This January. This Film medium campaign is related to the Pets industry and contains 3 media assets. It was submitted 4 months ago by Partner: Maggie Winters of This January.
