Ad Council

Be Your Own Hero

Agency: Subject Matter + Kivvit


Action-Packed TV Spot Transforms Quicksand Escape into a Vital Health Message The Do I Have Prediabetes? latest journey promotes early prediabetes detection and prevention.

Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at The centerpiece of the campaign is a :60 spot. The creative showcases the collaborative efforts of a talented team of industry professionals from the agency Subject Matter+Kivvit, Working Stiff Films and Whitehouse Post and represents the convergence of diverse talent that share a commitment to making a difference.

Working Stiff Films Comedy Director, Matt Pittroff, weaves together a multi-dimensional narrative, seamlessly blending reality and imagination via visuals of old growth forests, meticulously crafted sets, and breathtaking cinematography. And just as seamlessly balances the gravity and comedy of the creative.

This professional campaign titled 'Be Your Own Hero' was published in United States in November, 2023. It was created for the brand: Ad Council, by ad agency: Subject Matter + Kivvit. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.


Stephanie Creel, Associate Director of Policy,
Partnerships & Strategic Communications Lourdes
Martinez, Senior Communication Lead
Heather Williams, Health Communication Specialist John
Patton, VP, Center for Innovation & Partnerships

Ad Council
Heidi Arthur, Chief Campaign Development Officer
Hannah Strashun, VP, Group Campaign Director
Brandi Piper, Campaign Director
Rebecca Ross, Assistant Campaign Manager

Agency: Subject Matter + Kivvit
Kevin Richards, Chief Creative Officer
Sarah Kennedy Hillmann, VP, Group Creative Director
Julie Estrella, Creative Director
Liz Norton, VP, Executive Producer
Tiffany Kalmar, Sr. Director, Video
Beth Liss, Sr. Director, Accounts
Anna Poulson, Associate, Account Leadership
Liz Doherty, Senior Director, Project Management

Matt Pittroff, Director
Steve Blair, Executive Producer
Brenna Mathers, Executive Producer
Ricardo Diaz, Director of Photography

Post Production:
Whitehouse Post
Carlos Lowenstein, Editor
Lauren Malis, Assistant Editor
Kristin Angeletti, Senior Executive Producer
Kristen MacDonald, Producer

Julien Biard, Colorist
Cassie Benedict, Color Assist
Matt Bregger, Flame Artist
Ed Nichols, Flame Artist
Gretchen Praeger, Executive Producer
Laurie Adrianopoli, Executive Producer Color
Janel Naumann, Producer

Clean Cuts
Heidi Green, Producer
Harry Evans, Senior Mixer
Nicolas Sjostrom, Senior Sound Designer

Andy Stack, Composer


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