On Bolivia's highways, more than 50% of accidents are caused by fatigue and lack of concentration at the wheel. Did we need to say anything else?
This professional campaign titled 'Do drink and drive' was published in Bolivia in September, 2017. It was created for the brand: Café Copacabana, by ad agency: Kevlar. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Kevlar, Bolivia
Creative Directors: Gonzalo Bagnasco, Pablo Jove
Art Directors: Oscar Olivarez, Alejandro Sejas
Copywriter: Israel Blanco
Additional Credits: Héctor Peñaranda, Ana Silvestro