Dm´s against homophobia
Schools: Universidad Autónoma de Occidente • Universidad Católica de Manizales • Universidad Jorge Tadeo Lozano
Description
He's on our wallpaper, we write to him through his social media and even ask him for kisses: Lionel Messi moves the hearts of thousands of soccer fans. However, homophobia in soccer is more prevalent than ever. That's why, from ESPN, we decided to publish all of Messi's DMs and make a campaign based on it, explaining that, as well as all those romantic messages, no expression of love should be judged.
This student campaign titled 'Dm´s against homophobia' was published in Argentina and Colombia in November, 2024. It was created for the brand: ESPN, by ad schools: Universidad Autónoma de Occidente, Universidad Católica de Manizales, and Universidad Jorge Tadeo Lozano. This Integrated and OOH Outdoor media campaign is related to the Media and Sports industries and contains 1 media asset. It was submitted 20 days ago by Art Director: Luis Rosas of DDB .
Credits
Copywriter: Santiago Gaona, Sebastián Rendón
Art Director: Luis Rosas, David Torres, Laura Sofia Rodríguez
Motion: Nelson Castañeda
