German Life Saving Society

DLRG "Lesson for Life"

Agency: Grabarz & Partner


In these spots we are thrown into the tragic perspective of a drowning child and experience the hopelessness of this situation. Because instead of calling for help, the children are reciting knowledge they learned in school, such as basic mathematics and biology. Because what they didn't learn at school – is how to swim. The shock effect of being in the never-ending POV of a child who is drowning leaves no one untouched.

Every German knows the "Deutsche Lebensrettungs-Gesellschaft" / German Lifesaving Association. With around 560,000 members the DLRG is the largest voluntary water rescue organisation in the world. With more than one million regular donors.

This professional campaign titled 'DLRG "Lesson for Life"' was published in Germany in August, 2023. It was created for the brand: German Life Saving Society, by ad agency: Grabarz & Partner. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted 5 months ago.


Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Creative Director: Ralf Nolting, Christian Fritsche
Art Director: Ralf Nolting
Copywriter: Christian Fritsche, Ralf Heuel
Account Manager: Angela Schubert
Creative Production: Michael Güntner
Production Company: CZAR
Executive Producer: Jan Fincke
Producer: Rahel Klemperer-Konerding
Director: Nepomuk Pfaff
DOP: Gert Kappes
Diving Operator: Kaya Lynn Kappes
Postproduction Company: ACHT
Post Producer: Romuald Golenia
Grading: Max Baule
Sound Production Company: Studio Funk Hamburg
Sound Design: Christof Weische, Torsten Hennings
Sound Mix & Mastering: Christof Weische
Speaker GERMAN: Lisa Marie Trense, Lasse Fell
Speaker ENGLISH: Neva D’Attoma, Caspar
Casting: Carsten Berlin
PR / Marketing: Achim Wiese (Client)


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