From Heavens to Homes: 'Essence Soft Plus' Revolutionizes Laundry Eternally


Suburban audiences in Thailand deeply resonate with melodramatic narratives set in celestial realms. Mirroring this cultural affinity, our ad introduces "Essence Soft Plus" with a whimsical twist.

In our ad, against a timeless celestial setting, we present "Essence Soft Plus", a young woman meets an angel struggling with laundry. Known for her advertising expertise, she enlightens him about "Essence Soft Plus", revolutionizing his laundry routine.

The story humorously highlights the universal challenge of laundry and the ease of the right product, even in the divine realms. Our campaign interweaves traditional values and modern-day challenges, positioning "Essence Soft Plus" as the go-to solution for our suburban audience.

This professional campaign titled 'Divine Clean ' was published in Thailand in October, 2023. It was created for the brand: Essence Soft Plus, by ad agency: Far East Fame Line DDB. This Content and Film media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 6 months ago.


Client: I.C.C International PCL
Advertising Agency: Far East Fame Line DDB, Thailand
Vice Chief of Creative Officer: Jongjitr Smith
Creative Director: Napon Nainuan
Creative Group Head: Songseang Srisuwat
Chief Client Service Officer: Phunpit Chaneiang
Account Management: Natthaon Srichamorn, Kanyanat Simmee
Producer: Farida Taikul, Bussakorn
Production Team: Munk Production
Film Director: Boyy Sathaporn


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