We decided to break down those myths that respond to the typical question kids ask, “where do babies come from?”
We took charge and responded with the truth in order to expose the purpose of the foundation.
This professional campaign titled 'Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork' was published in Argentina in March, 2019. It was created for the brand: Fundacion Repro, by ad agency: McCann. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martín Mercado
Executive Creative Director: Diego Tuya, Darío Rial, Nicolás Massimino
Art Director: Valentina Díaz Salama
Copywriter: Santiago Narvaja
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez